Privacy Policy

Last updated: 19/06/2026

This Privacy Policy applies to all services provided by Elston London, accessible via info@elstonlondon.com and based in Maasmechelen, Belgium. We respect the privacy of our customers and handle the personal information you provide to us confidentially and in accordance with the General Data Protection Regulation (GDPR).

1. Information We Collect

We collect personal data that you provide when placing an order, creating an account, or contacting our customer service team, including:

Full name
Shipping and billing address details
Email address
Telephone number
Payment information (processed through our payment providers and not stored on our servers)
IP address and device/browser information
Order and transaction history
Information regarding your activities and behaviour on our website (through cookies)

2. Purposes of Processing

We process your personal data for the following purposes:

Processing, shipping, and invoicing your orders.
Providing customer service and support.
Sending order updates, tracking information, and relevant communications.
Improving our services, website, and product range.
Preventing and detecting fraud and misuse.
Sending marketing communications, only where you have provided your consent.

3. Legal Basis for Processing

We process your personal data on the basis of:

The performance of a contract (your order).
Your consent (for example, for marketing communications).
Compliance with legal obligations (such as tax and accounting requirements).
Our legitimate interests (such as fraud prevention and improving our services).

4. Sharing Data with Third Parties

Your personal data will only be shared with third parties where necessary for the provision of our services, including:

Our payment providers: Visa, Mastercard, American Express, Apple Pay, Shop Pay and Google Pay.
Our shipping and delivery partner: Royal Mail.
Our supplier(s) for the processing and fulfilment of your order.
Providers of analytics and marketing services (where applicable and subject to your cookie preferences).

Where required, we have entered into appropriate data processing agreements with these parties. We never sell your personal data to third parties.

As part of our fulfilment process, certain shipments may be dispatched directly from suppliers located outside the European Economic Area (EEA), including China. Where such transfers occur, we ensure that appropriate safeguards are implemented in accordance with applicable data protection laws.

5. Data Retention

We do not retain your personal data for longer than necessary for the purposes for which it was collected, or for as long as required by law (for example, to comply with tax and accounting retention obligations, which may be up to seven years).

6. Cookies

Our website uses cookies to improve functionality, analyse visitor behaviour, and support marketing activities. Please refer to our separate Cookie Policy for further information. You can manage your preferences at any time via our cookie banner or through your browser settings.

7. Security

We implement appropriate technical and organisational measures to protect your personal data against loss, misuse, and unauthorised access. All payments are processed through a secure SSL-encrypted connection.

8. Your Rights

You have the right to access, correct, delete, or restrict the processing of your personal data. You may also object to processing, withdraw your consent at any time, and request data portability where applicable.

To exercise any of these rights, please contact us at info@elstonlondon.com.

You also have the right to lodge a complaint with the relevant supervisory authority, such as the Information Commissioner's Office (ICO) in the United Kingdom.

9. Contact

Elston London
Maasmechelen, Belgium
Email: info@elstonlondon.com